Posted by
schulz on Saturday, September 23, 2006 7:08:33 PM
I haven't seen Katie Couric's re-imagined Evening News yet, but I'll be tuning in for the first 10 seconds tonight after coming across this amusing
WSJ Article concerning Katie and company's efforts to sweeten the sound of the Evening News theme. Can you make it aggressively cute?
"It must be urgent and serious, yet light," says the program's executive producer, Rome Hartman. "Flexible, yet memorable. Regal and encompassing the grand history of CBS News, yet moving forward."
The music couldn't sound too similar to the "Roman fanfares" of NBC and ABC, Mr. Horner says, adding, "Katie told me she wanted something that reminded her of wheat fields blowing rather than Manhattan skyline"
How about something that says..."News"?
And my favorite part, imagining this scene:
Five CBS News executives stood in a silent huddle around a cheap CD player on the desk in Ms. Couric's suite. As the music rang through the room, Ms. Couric squinted with concentration. Then she called Mr. Horner on his cellphone, says Mr. Peterson. She had three words for the maestro: "We love it."
I wonder what was going through Katie's head as she "squinted with concentration". Surely, it was visions of waving wheat, blowing in a warm, middle American evening.